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Tesco brand shouts loudest! Ipsos MRBI research on advertising saliency in August in 2017 shows retail and telecoms brands dominate

BrandShout Aug 17

In August, Tesco’s advertising was the most salient in the Irish market, driven by the powerful ‘Family Makes Us Better’ campaign. Tesco is having to compete with significant investment from the discount retailers who are also cutting through with their

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