NEWS ARCHIVES

BrandShout October 2017

Aldi brand shouts loudest! Familiar brand names top the October list of most salient brands. To compile BrandShout, Ipsos MRBI asks a nationally representative sample of Irish adults to recall which brands they recall seeing or hearing any advertising for recently.

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Social Messaging Infographic – August 2017

Social_Messaging_Aug_2017

Highlights from August 2017: 30% of adults aged 15+ have a Snapchat account, the highest figure recorded to date. Over 770,000* adults aged 15+ in the Republic of Ireland use Snapchat on a daily basis. *Daily usage figures calculated based

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Social Networking Infographic – August 2017

Social Networking Aug 17

Highlights from August 2017: Having seen Facebook account ownership drop in April 2017, it has returned to January 2017 levels and now stands at 64%. 1.695* million adults aged 15+ in the Republic of Ireland use Facebook on a daily

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Over 9 in 10 aware of the danger of skin cancer from sunbed usage

Ipsos MRBI Omnipoll research for the Irish Cancer Society conducted in August shows that 92% of the Irish population are aware of the link between sunbeds and skin cancer. Other notable findings include: 4% of the population have used a

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Tesco brand shouts loudest! Ipsos MRBI research on advertising saliency in August in 2017 shows retail and telecoms brands dominate

BrandShout Aug 17

In August, Tesco’s advertising was the most salient in the Irish market, driven by the powerful ‘Family Makes Us Better’ campaign. Tesco is having to compete with significant investment from the discount retailers who are also cutting through with their

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