NEWS ARCHIVES

Over 9 in 10 aware of the danger of skin cancer from sunbed usage

Ipsos MRBI Omnipoll research for the Irish Cancer Society conducted in August shows that 92% of the Irish population are aware of the link between sunbeds and skin cancer. Other notable findings include: 4% of the population have used a

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Tesco brand shouts loudest! Ipsos MRBI research on advertising saliency in August in 2017 shows retail and telecoms brands dominate

BrandShout Aug 17

In August, Tesco’s advertising was the most salient in the Irish market, driven by the powerful ‘Family Makes Us Better’ campaign. Tesco is having to compete with significant investment from the discount retailers who are also cutting through with their

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