Social Networking Tracker – January 2017

Social Networking Tracker for January 2017 shows increases for Twitter and Instagram account ownership.

15  February 2017 – Ipsos MRBI’s Social Networking Tracker (January 2017) records an increase of 4 points in Twitter account ownership. Daily usage now stands at one third of Twitter users. Facebook account ownership has returned to 64%, as recorded in July 2016. Daily usage of Facebook holds steady at 74%. Instagram records a 3-point increase in account ownership to 28%, a 10-point increase since February 2015.

Further results can be found on our Social Networking infographic (see PDF).

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About this Research

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Porter at or phone on +353(0)1-4389000.

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