Social Networking account ownership increases across all platforms in January 2016. Facebook account ownership increases by 4 points to 63%, and daily usage of Facebook increases by 7 points since August 2015.

Ipsos MRBI’s Social Networking Tracker (January 2016) shows that account ownership increased in January 2016. LinkedIn account ownership now stands at a new record high of 28%, an increase of 5 points since August 2015. Instagram has also increased by 3 points since August 2015 to 22%.

Ipsos MRBI Social Networking Tracker is powered by our Omnipoll survey. Omnipoll is a telephone omnibus survey which interviews a fresh sample of 1,000 adults aged 15+ every three weeks. Please contact Mara Achetraritei or Belinda Norton for further information.

For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Gildea at or phone on +353(0)1-4389000.

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