SOCIAL NETWORKING TRACKER – January 2016

Social Networking account ownership increases across all platforms in January 2016. Facebook account ownership increases by 4 points to 63%, and daily usage of Facebook increases by 7 points since August 2015.

Ipsos MRBI’s Social Networking Tracker (January 2016) shows that account ownership increased in January 2016. LinkedIn account ownership now stands at a new record high of 28%, an increase of 5 points since August 2015. Instagram has also increased by 3 points since August 2015 to 22%.

Ipsos MRBI Social Networking Tracker is powered by our Omnipoll survey. Omnipoll is a telephone omnibus survey which interviews a fresh sample of 1,000 adults aged 15+ every three weeks. Please contact Mara Achetraritei or Belinda Norton for further information.

For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Gildea at rebecca.gildea@ipsos.com or phone on +353(0)1-4389000.

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