Social Networking Tracker – April 2017

Social Networking Tracker for April 2017 shows decreases in account ownership across most platforms.

Ipsos MRBI’s Social Networking Tracker (April 2017) records a decrease in account ownership for most social networking platforms. Instagram remains unchanged in terms of account ownership and daily usage since January 2017. Facebook account ownership stands at 59%, a 5 point decrease since January 2017, returning to levels recorded in August 2016.

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About this Research

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Porter at or phone on +353(0)1-4389000.


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