Social Messaging Tracker – January 2017

Social Messaging Tracker for January 2017 shows increases for a second quarter in a row in Facebook Messenger & WhatsApp account ownership.

15 February 2017 – Ipsos MRBI’s Social Messaging Tracker (January 2017) shows increases in account ownership for both Facebook Messenger & WhatsApp. Account ownership for both social messaging platforms rose by 3%, to stand at 58% and 56% respectively. WhatsApp records a 4-point increase in daily usage to 63% and Snapchat records a 3-point increase in daily usage to 70%.

Further results can be found on our Social Messaging infographic (see PDF).

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About this Research

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Porter at or phone on +353(0)1-4389000.

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