SOCIAL MESSAGING TRACKER – January 2016

Social Messaging account ownership for January 2016 shows increases for the majority of platforms. WhatsApp account ownership increases by 11 points and now stands at 48% and is now the second most prevalent social messaging platform.

Ipsos MRBI’s Social Messaging Tracker (January 2016) shows that account ownership increased in January 2016 for the majority of platforms. Facebook Messenger increased by 6 points to now stand at 52% and remains the most prevalent messaging platform.

WhatsApp records an increase of 11 points to now stand at 48% and has now become the second most prevalent platform. Snapchat account ownership increases by 3 points to 25%, however daily usage declines by 3 points since August 2015 to 65%.

Ipsos MRBI Social Networking Tracker is powered by our Omnipoll survey. Omnipoll is a telephone omnibus survey which interviews a fresh sample of 1,000 adults aged 15+ every three weeks. Please contact Mara Achetraritei or Belinda Norton for further information.

For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Gildea or phone on +353(0)1-4389000.

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