Social Messaging Tracker – April 2017

Social Messaging Tracker for April 2017 – WhatsApp account ownership surpasses Facebook Messenger

Ipsos MRBI’s Social Messaging Tracker (April 2017) records a decrease in Facebook Messenger account ownership of 8 points since April 2017 and now stands at 50%. WhatsApp account ownership has decreased by 1 point to 55%. WhatsApp now stands as the most prevalent social messaging platform, surpassing Facebook Messenger.  Skype account ownership fell to 34% in April 2017, the lowest recorded figure across the past two years of the Social Messaging Tracker.

Further results can be found on our Social Messaging infographic (see PDF).

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About this Research

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Porter at or phone on +353(0)1-4389000.

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