Highlights from August 2017:
- 30% of adults aged 15+ have a Snapchat account, the highest figure recorded to date.
- Over 770,000* adults aged 15+ in the Republic of Ireland use Snapchat on a daily basis.
*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages for August 2017 infographic.
This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at firstname.lastname@example.org. For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at email@example.comDownload PDF version