NEWS ARCHIVES

Social Messaging Infographic – August 2017

Social_Messaging_Aug_2017

Highlights from August 2017: 30% of adults aged 15+ have a Snapchat account, the highest figure recorded to date. Over 770,000* adults aged 15+ in the Republic of Ireland use Snapchat on a daily basis. *Daily usage figures calculated based

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Social Networking Infographic – August 2017

Social Networking Aug 17

Highlights from August 2017: Having seen Facebook account ownership drop in April 2017, it has returned to January 2017 levels and now stands at 64%. 1.695* million adults aged 15+ in the Republic of Ireland use Facebook on a daily

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Over 9 in 10 aware of the danger of skin cancer from sunbed usage

Ipsos MRBI Omnipoll research for the Irish Cancer Society conducted in August shows that 92% of the Irish population are aware of the link between sunbeds and skin cancer. Other notable findings include: 4% of the population have used a

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Tesco brand shouts loudest! Ipsos MRBI research on advertising saliency in August in 2017 shows retail and telecoms brands dominate

BrandShout Aug 17

In August, Tesco’s advertising was the most salient in the Irish market, driven by the powerful ‘Family Makes Us Better’ campaign. Tesco is having to compete with significant investment from the discount retailers who are also cutting through with their

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Political Geometry

Political Wordcloud

Political Geometry The maths and mechanics of how we make our political choices Damian Loscher, Ipsos MRBI. Lifetime allegiance to one political brand is increasingly a thing of the past. Party loyalty is only borrowed, never owned. Almost overnight the

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Ipsos MRBI/JNLR 2017/2 Summary Results

The latest JNLR/Ipsos MRBI report into radio listening is published today (27th July 2017). It covers the 12-month period from July 2016 to June 2017. The latest results show daily radio listening at 82% – that is 82% of all

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Social Messaging Tracker – April 2017

Social Messaging Apr17

Social Messaging Tracker for April 2017 – WhatsApp account ownership surpasses Facebook Messenger Ipsos MRBI’s Social Messaging Tracker (April 2017) records a decrease in Facebook Messenger account ownership of 8 points since April 2017 and now stands at 50%. WhatsApp

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Social Networking Tracker – April 2017

Social Networking Apr17

Social Networking Tracker for April 2017 shows decreases in account ownership across most platforms. Ipsos MRBI’s Social Networking Tracker (April 2017) records a decrease in account ownership for most social networking platforms. Instagram remains unchanged in terms of account ownership

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Ipsos MRBI/JNLR 2017/1 Summary Results

The latest JNLR/Ipsos MRBI report into radio listening is published today (27th April 2017). It covers the 12-month period from April 2016 to March 2017. The latest results show daily radio listening at 82% – that is 82% of all

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Social Messaging Tracker – January 2017

Social_Messaging_Jan_2017

Social Messaging Tracker for January 2017 shows increases for a second quarter in a row in Facebook Messenger & WhatsApp account ownership. 15 February 2017 – Ipsos MRBI’s Social Messaging Tracker (January 2017) shows increases in account ownership for both

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