Consumers are making new choices about how they use, how they pay and who they pay for energy. Government intervention is disrupting the market, as too is innovation in renewables. Change is driven by incentives, with concern for the environment playing a lesser role in consumer decisions.
An avalanche of post-deregulation activity was to be expected, but increased competition has narrowed the gap between providers, and consequently the appetite to switch provider has reduced.
So how do we engage the new energy consumer? To find out more about our approach to researching this dynamic sector, please contact Tarik Laher.
+353 (0)1 438 9000
Aldi brand shouts loudest! Familiar brand names top the October list of most salient brands.
To compile BrandShout, Ipsos MRBI asks a nationally representative sample of Irish adults to recall which brands they recall seeing or hearing any advertising for recently. Interviewing is conducted by telephone to avoid any methodological bias.