Consumers are making new choices about how they use, how they pay and who they pay for energy. Government intervention is disrupting the market, as too is innovation in renewables. Change is driven by incentives, with concern for the environment playing a lesser role in consumer decisions.
An avalanche of post-deregulation activity was to be expected, but increased competition has narrowed the gap between providers, and consequently the appetite to switch provider has reduced.
So how do we engage the new energy consumer? To find out more about our approach to researching this dynamic sector, please contact Tarik Laher.
+353 (0)1 438 9000
Omnipoll is a telephone omnibus survey which interviews a fresh sample of 1,000 adults aged 15+ every three weeks from our call centre in Blackrock, Co. Dublin. The sample used is RDD (random digit dialling) and includes both mobile and landline phone numbers. At analysis stage, the data is weighted in line with the known profile of the population according to the latest CSO estimates.
For more details about our Omnipoll, please contact Belinda Norton or Mara Achetraritei using the contact details below.