• Political Geometry (22/8/2017) - Political Geometry The maths and mechanics of how we make our political choices Damian Loscher, Ipsos MRBI. Lifetime allegiance to one political brand is increasingly a thing of the past. Party loyalty is only borrowed, never owned. Almost overnight the
  • Ipsos MRBI/JNLR 2017/2 Summary Results (27/7/2017) - The latest JNLR/Ipsos MRBI report into radio listening is published today (27th July 2017). It covers the 12-month period from July 2016 to June 2017. The latest results show daily radio listening at 82% – that is 82% of all


Consumers are making new choices about how they use, how they pay and who they pay for energy. Government intervention is disrupting the market, as too is innovation in renewables. Change is driven by incentives, with concern for the environment playing a lesser role in consumer decisions.

An avalanche of post-deregulation activity was to be expected, but increased competition has narrowed the gap between providers, and consequently the appetite to switch provider has reduced.

So how do we engage the new energy consumer? To find out more about our approach to researching this dynamic sector, please contact Tarik Laher.


Contact Tarik
+353 (0)1 438 9000

Social Messaging Tracker – April 2017
Social Messaging Tracker for April 2017 – WhatsApp account ownership surpasses Facebook Messenger Ipsos MRBI’s Social Messaging Tracker (April 2017) records a decrease in Facebook Messenger account ownership of 8 points since April 2017 and now stands at 50%. WhatsApp account ownership has decreased by 1 point to 55%. WhatsApp now stands as the most prevalent social messaging platform, surpassing Facebook Messenger.  Skype account ownership fell to 34% in April 2017, the lowest recorded figure across the past two years of the Social Messaging Tracker. Further results can be found on our Social Messaging infographic (see PDF). Find us here: Twitter: @IpsosMRBI Facebook: https://www.facebook.com/IpsosMRBI Google +: http://google.com/+IpsosMRBIBlackrock LinkedIn: https://www.linkedin.com/company/ipsos-mrbi   About this Research This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at belinda.norton@ipsos.com. For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Porter at rebecca.porter@ipsos.com or phone on +353(0)1-4389000.
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Omnipoll is a telephone omnibus survey which interviews a fresh sample of 1,000 adults aged 15+ every three weeks from our call centre in Blackrock, Co. Dublin. The sample used is RDD (random digit dialling) and includes both mobile and landline phone numbers. At analysis stage, the data is weighted in line with the known profile of the population according to the latest CSO estimates.

For more details about our Omnipoll, please contact Belinda Norton using the contact details below.

Associate Director

Contact Belinda
+353 (0)1 4389000
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