Consumers are making new choices about how they use, how they pay and who they pay for energy. Government intervention is disrupting the market, as too is innovation in renewables. Change is driven by incentives, with concern for the environment playing a lesser role in consumer decisions.
An avalanche of post-deregulation activity was to be expected, but increased competition has narrowed the gap between providers, and consequently the appetite to switch provider has reduced.
So how do we engage the new energy consumer? To find out more about our approach to researching this dynamic sector, please contact Tarik Laher.
+353 (0)1 438 9000
Highlights from August 2017:
*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages for August 2017 infographic.
This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at firstname.lastname@example.org. For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at email@example.com